Digital Marketing Hub

I recently shared some tips for switching from automatic bidding to manual bidding. In this post, I’ll explain why you might want to do tha...

Flexible bid strategies automatically set bids to optimize for certain goals across set campaigns, ad groups and keywords. Once you have ...

While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Now with Flexible Biddin...

Google is experimenting with new text ad formats. This means you have more options when testing and improving your PPC text ads. One chan...

What is AdWords? Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickabl...