What is "Keyword Research"?

The process of discovering relevant keywords and keyword phrases to focus your SEO and PPC marketing campaigns on.

Example keyword discovery methods:

1. using keyword research tools
2. looking at analytics data or your server logs
3. looking at page copy on competing sites
4. reading customer feedback
5. placing a search box on your site and seeing what people are looking for
6. talking to customers to ask how and why they found and chose your business